Background and Credentials

Employment

Assistant Professor, Sauder School of Business, University of British Columbia (July 2024 - Present)
- Member of the Marketing and Behavioural Science (MBS) Division

Educational Background

I completed my PhD in quantitative marketing at Columbia Business School. Prior to graduate school, I completed my undergraduate degree at the Wharton School of the University of Pennsylvania, where I studied statistics and actuarial science. During my time at Penn, I spent a semester on exchange at Hitotsubashi University in Tokyo.

PhD Marketing (Quantitative track), Graduate School of Business, Columbia University (August 2018 - October 2024)
- MPhil conferred February 2021
- Advisors: Asim Ansari and Oded Netzer
- Dissertation Committee: Olivier Toubia, David Blei, and Michael Woodford
- Manager of CBS Quantitative Marketing Lab 2021-2023, member of Columbia Economics Cognition and Decision Lab 2022-2024
- GPA 10.54/11.00
BS Economics, The Wharton School of the University of Pennsylvania (August 2013 – May 2018)
- Honors: Summa Cum Laude, Dean's Award for Excellence, Dean's List 2013-2018
- Concentrations: Statistics and Actuarial Science
- Minors: Mathematics and Japanese Studies
- GPA 3.95/4.00
Exchange Student, Faculty of Economics at Hitotsubashi University 一橋大学 (March 2017 – August 2017)
- GPA 4.30/4.30

Fellowships, Scholarships, and Awards

UBC Hampton New Faculty Grant (for project "Age-Period-Cohort Methods and Perspectives for Analyzing Customer Behaviour"), 2024-2026.
AMA-Sheth Foundation Doctoral Consortium Fellow, 2022.
MSI Research Grant (for project "Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19"), 2021.
Deming Center Doctoral Fellow, 2020-2021.
Columbia Business School Amanda and Harold J Rudolph Fellow, 2020-2021.
Columbia University Center for Teaching and Learning (CTL) Lead Teaching Fellow (LTF), 2020-2021.
ISMS Doctoral Consortium Fellow, 2019.
Marketing Strategy Meets Wall Street Conference's Best Paper Award (for project "Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis"), 2019.
Columbia University Provost Diversity Fellow, 2018.